Provoking, enliven or how Katya from “Chamomile” helps increase Open Rate Earlier we have already written about the importance of highlighting in a separate segment of the audience, which does not open your letters and about communications aimed at its reactivation. However, we talked about one-time communications. This article is about system communication, which aims […]
Monthly Archives: January 2020
Can e-mail marketing without promotions be efficient?
Can e-mail marketing without promotions be efficient? Can the content of the letter replace material incentives? Of course, the content letter will not receive such a response and sales volume as a special offer or gift. However, it is possible to make content distribution more effective. With a smaller number of transactions, you will retain […]
We invite you to lunch or Continue to develop “active” customers
We invite you to lunch or Continue to develop “active” customers In a previous article, we wrote that the development of already “active” clients is a process of endless construction, testing, and scaling of hypotheses. And considered one theory, the purpose of which was to increase the frequency of purchases, for example, a restaurant. Recall […]