Can e-mail marketing without promotions be efficient? Can the content of the letter replace material incentives? Of course, the content letter will not receive such a response and sales volume as a special offer or gift. However, it is possible to make content distribution more effective. With a smaller number of transactions, you will retain […]
Monthly Archives: November 2019
We invite you to lunch or Continue to develop “active” customers
We invite you to lunch or Continue to develop “active” customers In a previous article, we wrote that the development of already “active” clients is a process of endless construction, testing, and scaling of hypotheses. And considered one theory, the purpose of which was to increase the frequency of purchases, for example, a restaurant. Recall […]
The Honeymoon of the customer life cycle
The Honeymoon of the customer life cycle Turning newcomers to loyal customers – How we make our magic work. The beginning of the customer life cycle (your relationships with the customer) is called Honeymoon. The customer makes the first purchase, and then we have two possible scenarios: the customer either make another purchase or leaves […]
Trust, but always check … client surveys.
Trust, but always check … client surveys. Active customer base should be developed – to motivate them to buy more; it is desirable that they have not bought before. To do it right, you need to know what they might want to buy. How? Collecting data! What kind? The easiest ways to collect data is […]