Author Archives: Артур Калбуков

Provoking, enliven or how Katya from “Chamomile” helps increase Open Rate Earlier we have already written about the importance of highlighting in a separate segment of the audience, which does not open your letters and about communications aimed at its reactivation. However, we talked about one-time communications. This article is about system communication, which aims […]

Can e-mail marketing without promotions be efficient? Can the content of the letter replace material incentives? Of course, the content letter will not receive such a response and sales volume as a special offer or gift. However, it is possible to make content distribution more effective. With a smaller number of transactions, you will retain […]

We invite you to lunch or Continue to develop “active” customers In a previous article, we wrote that the development of already “active” clients is a process of endless construction, testing, and scaling of hypotheses. And considered one theory, the purpose of which was to increase the frequency of purchases, for example, a restaurant. Recall […]

From “active” to “loyal”. How? Do not touch! Sometimes, for the client to become “loyal” it is necessary not to interfere with them – it is enough to ‘keep’ them correctly. They will do the rest themselves. Why and when you still need to do something – see below. We already know that “newcomers” are […]

Can e-mail marketing without promotions be efficient? Can the content of the letter replace material incentives? Of course, the content letter will not receive such a response and sales volume as a special offer or gift. However, it is possible to make content distribution more effective. With a smaller number of transactions, you will retain […]

We invite you to lunch or Continue to develop “active” customers In a previous article, we wrote that the development of already “active” clients is a process of endless construction, testing, and scaling of hypotheses. And considered one theory, the purpose of which was to increase the frequency of purchases, for example, a restaurant. Recall […]

The Honeymoon of the customer life cycle Turning newcomers to loyal customers – How we make our magic work. The beginning of the customer life cycle (your relationships with the customer) is called Honeymoon. The customer makes the first purchase, and then we have two possible scenarios: the customer either make another purchase or leaves […]

Trust, but always check … client surveys. Active customer base should be developed – to motivate them to buy more; it is desirable that they have not bought before. To do it right, you need to know what they might want to buy. How? Collecting data! What kind? The easiest ways to collect data is […]

All you need to know about Open Rate  Open Rate (OR) is a percentage of ‘opened’ e-mails. Taking the path of mass-messaging one wants to know if their emails are opened and read. Here is where OR comes by. So how do one track OR? What OR is enough? All of the answers are here. […]